Tuesday, August 10, 2010

Kiosks

You know how sometimes statistics just grab you?

Last year we tried an experiment of opening kiosks in malls in the Nashville market to buy gold. The kiosks also had Chamilia charms for sale but that has never amounted to much other than being a time consuming distraction.

The kiosks never generated enough to pay for themselves - the holidays were the best and they bought a bunch of gold, the problem was that the rent for a kiosk in the mall during the holidays went up to $8,300 a month and that pretty much ate up the extra.

But if a person is already operating a profitable kiosk, consider buying gold as well.

Non Holiday months the kiosks bought 13.85 toz on average for a gross profit of $5,332.75.

Holiday Months the kiosks bought 48.12 toz for a gross profit of $18,526.20. Nice extra income, huh?

Gross profits are based on spot prices averaging $1,100 and a 35% gross margin - buying from your customers at 60% and selling to us at 95%.

The interesting part is this - where did our customers come from?

13.18% from Radio
14.12% from word of mouth referrals
57.06% saw the kiosk in the mall
1424% were return customers
1.40% came from misc., marketing.

The key is - if people see that the kiosk is buying gold you should be able to add significant profits.

It ain't rocket science.

1 comment:

  1. I am pleased to make this offer of our product under the penalty of perjury and with full co-operate and legal responsibility to the following terms and conditions.I have about 30 kilograms of alluvial Gold in a dust form which I have decided to sale to a prospective foreign buyer.. The specification of the Gold is 22+karat at minimum purity of 94%.

    contact me at augoldsales at live dot com

    ReplyDelete