Sounds like common sense, doesn't it?
Lay out what you plan to do.
Lay out what you expect your actions to accomplish.
Do it!
Amazing how people get so busy that they don't accomplish a thing, so here are a few guidelines to help you move in the right direction.
If you are a goal setter narrow your goals down to the top 3. (Before you ask, no - you can't have any more!)
I don't care how many stories you've heard about Lou Holtz who, reportedly, at a young age, wrote down about 105 things that he wanted to accomplish in his lifetime, including dinner at the White House and coaching Notre Dame.
I guarantee you that at any given time he was not concentrating on more than three goals at a time - and more often than not he was concentrating on ONE.
If more got accomplished then it was because there was a cascading effect and the priority lead to the others (Dinner at the white house because he was coaching at Notre Dame).
Now - take your goal and break it down to the next 90 days.
Now break it down to the next 30 days and determine what needs to happen in each 30 day time frame to get you where you want to go.
Finally, break that down to minimum daily activities that you have to accomplish in order to hit your targets.
Most people set goals and then put their heads down for the next 90 or 180 days, bull forward and when they finally pop their heads out - it doesn't matter if they read the things 14 times a day - they are surprised that they aren't where they want to be.
That's like putting your car in drive, putting a brick on the accelerator and expecting to drive from New York to California - and then being surprised when you don't make it down the block.
Just for today - take your top 3 priorities and break them down to minimum daily activities.
Let me know what your 'To Do' list looks like then.
Coach B
We talk about business issues, direct sales and how those relate to the business of buying gold, silver and platinum as an industry. This translates well to any business to business entrprise, store or home based.
Thursday, June 17, 2010
Tuesday, June 15, 2010
Steps to Freedom
You know what is ironic? I've noticed this in me and in other entrepreneurs. I got started in business because I didn't want to have to work - so in order to fulfil that drive I ended up working my butt off for 25 years.
Just so you know - that is what it is going to take - working your butt off; but it is more than that.
A lot of people can work hard, and most people do work hard at the things they love. Its just that the things that most people love don't pay very well.
Let me give you an example of a college man who is one of the hardest workers I've ever known. He graduated this year with his Bachelors Degree and will be going to Grad School in the fall. He graduated at the top of his class in a very competitive school and ended up with very impressive credentials.
He decided that with the job climate this year that he would be a Gold Buyer.
It sounded easy: call on enough salons in May and early June to set up 40 Gold Parties through the balance of June, July and August.
He was told that it was a lot of work but he was used to putting in 80 to 100 hours of work between class, clinicals and homework - how tough could it be?
He tried to follow the formula in the free information that he found on www.thegoldbuyernetwork.com in the download $20,000 in 90 Days. He intended to call on 4 Salons a day until he had his 40 events booked.
He started Cold Calling because he didn't want to do as the instructions said and call everyone he knew to try to get referrals - he didn't want to bother them, perhaps he was embarrassed with what he was doing, who knows but...
The total number of calls was 6 and he was done. He couldn't take the rejection. He couldn't take the shock to his ego that the business owners didn't stand up and say "Thank God You've Come".
He is willing to work out and work as hard as anyone, but calling on business owners that he didn't know was just too much.
My cure for this comes from Brian Tracy - the first guru I ever listened to when I started out in business - I practically memorized the 6 tape program "The Psychology of Selling".:
"Do the thing you fear and the death of fear is certain"
I don't want to hear how tough it was after 5 or 6 calls, I might listen after 100, after 300 I'll have coffee with you, after 500 we can have a conversation, although I doubt it will be necessary by then.
Here is Coach B's training and conditioning tip for new business owners that are required to sell: Start off with baby steps and daily goals. If I am training a Gold Buyer I'm telling them to start day one and just go make friends with salon owners and go until you book 1 event on Day 1. Once you do that you are done for the day!
Day 2 - Go make friends with as many salon owners as you can and book 1 event. Once complete you are done for the day.
Days 3, 4 & 5 - Same thing
Day 6 Call all of the salon owners that DID NOT BOOK an event, tell them that 5 of their competitors booked at least one and did they want to get back together and set a date?
Day 7 Call all of the salon owners that did book a date and ask them if they know of anyone else in the business that might like to have a Gold Party to make a little extra money?.
Balance of days - follow up on all of the warm leads and referrals that you can - cold call if you must and book the balance of your events in the 1st 30 days.
Again, going back to Brian Tracy: his analogy of an airplane and a business is ideal - both expend the majority of their energy and their fuel in the take off phase - if you don't expend the energy required then you will never get off the ground - expend the energy and you will fly to the next set of issues.
Coach B
Just so you know - that is what it is going to take - working your butt off; but it is more than that.
A lot of people can work hard, and most people do work hard at the things they love. Its just that the things that most people love don't pay very well.
Let me give you an example of a college man who is one of the hardest workers I've ever known. He graduated this year with his Bachelors Degree and will be going to Grad School in the fall. He graduated at the top of his class in a very competitive school and ended up with very impressive credentials.
He decided that with the job climate this year that he would be a Gold Buyer.
It sounded easy: call on enough salons in May and early June to set up 40 Gold Parties through the balance of June, July and August.
He was told that it was a lot of work but he was used to putting in 80 to 100 hours of work between class, clinicals and homework - how tough could it be?
He tried to follow the formula in the free information that he found on www.thegoldbuyernetwork.com in the download $20,000 in 90 Days. He intended to call on 4 Salons a day until he had his 40 events booked.
He started Cold Calling because he didn't want to do as the instructions said and call everyone he knew to try to get referrals - he didn't want to bother them, perhaps he was embarrassed with what he was doing, who knows but...
The total number of calls was 6 and he was done. He couldn't take the rejection. He couldn't take the shock to his ego that the business owners didn't stand up and say "Thank God You've Come".
He is willing to work out and work as hard as anyone, but calling on business owners that he didn't know was just too much.
My cure for this comes from Brian Tracy - the first guru I ever listened to when I started out in business - I practically memorized the 6 tape program "The Psychology of Selling".:
"Do the thing you fear and the death of fear is certain"
I don't want to hear how tough it was after 5 or 6 calls, I might listen after 100, after 300 I'll have coffee with you, after 500 we can have a conversation, although I doubt it will be necessary by then.
Here is Coach B's training and conditioning tip for new business owners that are required to sell: Start off with baby steps and daily goals. If I am training a Gold Buyer I'm telling them to start day one and just go make friends with salon owners and go until you book 1 event on Day 1. Once you do that you are done for the day!
Day 2 - Go make friends with as many salon owners as you can and book 1 event. Once complete you are done for the day.
Days 3, 4 & 5 - Same thing
Day 6 Call all of the salon owners that DID NOT BOOK an event, tell them that 5 of their competitors booked at least one and did they want to get back together and set a date?
Day 7 Call all of the salon owners that did book a date and ask them if they know of anyone else in the business that might like to have a Gold Party to make a little extra money?.
Balance of days - follow up on all of the warm leads and referrals that you can - cold call if you must and book the balance of your events in the 1st 30 days.
Again, going back to Brian Tracy: his analogy of an airplane and a business is ideal - both expend the majority of their energy and their fuel in the take off phase - if you don't expend the energy required then you will never get off the ground - expend the energy and you will fly to the next set of issues.
Coach B
Monday, June 14, 2010
Self Reliance and Freedom
I make my living coaching business owners on developing businesses that function independently of their daily efforts.
I am also the CEO of a nationwide network of company owned stores, licensed stores and home based entrepreneurs in the precious metals industry.
My avocation is Power lifting, both as a Coach and as a competitor.
Today I have to begin by laying that foundation before I vent on the overwhelming pall hanging over so many people in this wonderful country of opportunity. I overheard two college students lamenting the fact that they had no summer job. A man who was repping a bench press of 405 lbs was laboriously explaining to me the details of his application for a permanent disability to the Social Security Administration.
I last had a job in 1987 and I will admit that leaving for the business world the way I did was not the smartest move I've ever made. I had no business skills. I had no idea that leaving bosses that I didn't really care for meant that pretty much everyone that I met was now my boss. There was no clue as to how a business worked or even why - all I knew was that trading dollars for hours felt like a form of indentured servitude and I didn't want that anymore.
I spent the next 10 years learning, practicing, failing, succeeding and starting the process over again. It has been 23 years now and I know that no matter what happens to me that I can make a living - and a comfortable one at that.
My heart breaks to see someone sell themselves into slavery like my friend who is applying for the permanent disability. He is mentally sharp - regardless of the pain that he truly has in his back. you make money with your brain, not your back!
When we decided to create the home based and store based licenses for The Gold Buyer Network I insisted that if my name were attached that people would see this presented as a tool to freedom. The cost of the tools is kept very low to encourage entry level business owners to take the business by the horns - yet expensive enough to get them to follow through.
The other criteria that I insisted on is this: www.thegoldbuyernetwork.com must tell people that the game plans contained in DID NOT WORK. No Businesses Plan in the history of business works - only people can bring a plan to work.
Regardless of the plan that you have you must understand that only you can make it work and only you can make it fail. It isn't easy - but the freedom that being a business owner brings is a gift equalled only by that of family.
I am looking forward to building this blog for entrepreneurs and wannabes. I truly enjoy working with business owners at my quarterly retreats and I'm hopeful that we can create similar synergy through this medium.
I am also the CEO of a nationwide network of company owned stores, licensed stores and home based entrepreneurs in the precious metals industry.
My avocation is Power lifting, both as a Coach and as a competitor.
Today I have to begin by laying that foundation before I vent on the overwhelming pall hanging over so many people in this wonderful country of opportunity. I overheard two college students lamenting the fact that they had no summer job. A man who was repping a bench press of 405 lbs was laboriously explaining to me the details of his application for a permanent disability to the Social Security Administration.
I last had a job in 1987 and I will admit that leaving for the business world the way I did was not the smartest move I've ever made. I had no business skills. I had no idea that leaving bosses that I didn't really care for meant that pretty much everyone that I met was now my boss. There was no clue as to how a business worked or even why - all I knew was that trading dollars for hours felt like a form of indentured servitude and I didn't want that anymore.
I spent the next 10 years learning, practicing, failing, succeeding and starting the process over again. It has been 23 years now and I know that no matter what happens to me that I can make a living - and a comfortable one at that.
My heart breaks to see someone sell themselves into slavery like my friend who is applying for the permanent disability. He is mentally sharp - regardless of the pain that he truly has in his back. you make money with your brain, not your back!
When we decided to create the home based and store based licenses for The Gold Buyer Network I insisted that if my name were attached that people would see this presented as a tool to freedom. The cost of the tools is kept very low to encourage entry level business owners to take the business by the horns - yet expensive enough to get them to follow through.
The other criteria that I insisted on is this: www.thegoldbuyernetwork.com must tell people that the game plans contained in DID NOT WORK. No Businesses Plan in the history of business works - only people can bring a plan to work.
Regardless of the plan that you have you must understand that only you can make it work and only you can make it fail. It isn't easy - but the freedom that being a business owner brings is a gift equalled only by that of family.
I am looking forward to building this blog for entrepreneurs and wannabes. I truly enjoy working with business owners at my quarterly retreats and I'm hopeful that we can create similar synergy through this medium.
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